Trending Search Report - May/June 2025

✅ Top Search Increase Terms for June 2025

Here are the highest-increase search terms for May and June 2025 in women's clothes and fashion, based on consumer behavior data and trend reporting:

🔥 May 2025 (Top Spikes)

• “Cowboy jackets” – surged by +600% on PrettyLittleThing, driven by Beyoncé’s Cowboy Carter influence voguebusiness.comtheguardian.com. Cowboy jackets bring a rugged Americana vibe back into mainstream fashion, blending vintage western flair with modern streetwear appeal. This trend resonates strongly with Gen Z and millennials seeking bold, nostalgic pieces with personality.
  

• “Butter yellow dresses” – saw a +656% jump in search interest on eBay, spotlighted by celebrity stylist advice pagesix.com. Butter yellow dresses offer a soft, romantic alternative to bold summer colors, perfect for day-to-night elegance. This trend appeals to women in their 20s to 40s who favor minimalist yet feminine aesthetics.
  

• “Cropped trench coats” – up +140% in Google Shopping searches pagesix.com+4blog.google+4byrdie.com+4. Cropped trench coats reinterpret a classic silhouette with a playful, contemporary twist, ideal for transitional weather. They’re especially popular among fashion-forward urban professionals and younger women embracing street-chic layers.

  
  

• “Wide-leg linen pants” – became top travel-pant searches on Google Shopping, as spring turned to summer whowhatwear.com+4blog.google+4discovergermany.com+4. Wide-leg linen pants combine comfort with effortless sophistication, making them a staple for warm-weather wardrobes. This trend is embraced by eco-conscious millennials and Gen Xers prioritizing breathable, sustainable fabrics.

🌊 June 2025 (Top Spikes)

• “Sardine bag” (seafood-themed accessory) – soared +300% amid the "seafood fashion" craze highlighted by Marie Claire meetglimpse.com+8marieclaire.com+8byrdie.com+8.Sardine bag – With its sleek metallic finish and sculptural handle, the sardine bag is both a statement piece and a nod to quiet luxury. It's favored by fashion-conscious millennials and Gen Z trendsetters looking to elevate simple outfits with a touch of avant-garde sophistication.

  
  

• “Floral corset dress” – reached an all-time high on Google for spring styles blog.google. Floral corset dress – Combining romantic prints with structured silhouettes, the floral corset dress merges femininity with vintage-inspired sex appeal. This trend is popular among younger women in their late teens to early 30s who enjoy festival fashion and cottagecore aesthetics.

  
  

• “Women’s summer midi & short‑sleeve dresses” – search peaked in June with volume metrics around 179.5 (index units) accio.com. Women’s summer midi & short-sleeve dresses – These dresses offer a balance of comfort, coverage, and seasonal flair, ideal for both casual days and brunch outings. They’re a go-to choice for women aged 25–45 seeking versatile, everyday style with a polished edge.

  
  

• “Mini dress” / “halter mini dress” – trending steadily; mini dresses saw +31%, halter mini +70% volume growth year-over-year meetglimpse.com. Halter mini dress – The halter mini is a flirty, retro revival that emphasizes shoulders and summer confidence, often seen in bold colors or Y2K-inspired prints. It’s trending among Gen Z and younger millennials who embrace playful, party-ready silhouettes.
  

📊 Data Snapshot

Term	May %↑	June Notes
Cowboy jackets	+600 %	Beyoncé-inspired spike byrdie.com+8theguardian.com+8en.wikipedia.org+8
Butter yellow dresses	+656 %	eBay pre-summer surge
Cropped trench coats	+140 %	Google Shopping spring boost
Wide-leg linen pants	strong	Travel-wear trending
Sardine bag (seafood prints)	+300 %	Marie Claire buzz
Floral corset dress	record	Google top search
Women’s summer midi dresses	—	Peak June index ~179.5
Mini/halter mini dress	+31–70 %	Seasonal YoY gains

✅ Takeaways

• Western revival remains powerful: Rihanna/Beyoncé influence shows consumers gravitating to cowboy silhouettes.

• Bold color resurgence is evident, from buttery yellows to strong florals and fruit-inspired prints.

• Playful novelty (“sardine bags”) reflects rising appetite for quirky, coastal nostalgia pieces.

• Everyday summer staples—cropped trenches, linen pants, midi dresses—are continuing their growth into early summer.

• Mini and mini-halter dresses are climbing, signaling demand for expressive, youthful silhouettes.